Two ways Fitbit could boost Google’s health ambitions

Google’s newly finalized purchase of Fitbit is poised to provide the tech giant with a potentially lucrative toehold into two competitive markets: clinical trials and employer benefits.

Fitbit’s significant portfolio of employers and health plans — which includes more than 40 Medicare Advantage plans across 27 states and large insurance firms like UnitedHealth — could tee up Google as a leader in a space where no other tech giant has yet made a distinctive mark. Apple’s health plan clients include Aetna, John Hancock, and Medicare Advantage insurance startup Devoted Health.